Your brand is more than just a logo - it's how customers recognize, trust and connect with your business.

No matter if you are an existing brand looking for a refresh or rebrand, or a startup business that needs professional branding services, trusting an Orlando branding agency helps build a memorable identity, aligns your brand with your mission and audience, and builds consistent credibility with a cohesive look and feel.

Orlando Branding Services —

We define what makes your brand unique, crafting a clear vision and messaging framework to ensure a strong market presence that relates to your ideal audience.

Our Branding Process —

We follow a strategic step-by-step approah to building a brand that resonates with your audience, stands out in the market and drives long term success. Here's how we achieve that:

01 Discovery and research

Before pencil meets paper we take a deep dive into your business, industry and target audience

Brand Audit

We evaluate your existing brand (if this is a refresh) or your target market competitors (for new brands) to identify strengths, weaknesses and opportunities.

Market & Competitor Analysis

We analyze your industry's landscape to uncover what sets your brand apart, and craft a unique strategy to implement during launch to unique position your brand.

Brand Vision & Goals

Through interviews, research, and analysis, your team of Orlando branding experts will define your brand's purpose, long-term vision, and key objectives.

02 Brand Strategy Development

A strong brand starts with a clear strategy. We define the foundation that will guide all branding decisions.

Brand Positioning

Establishing how your brand fits into the market and why customers should choose you over your competitors.

Core Messaging & Voice

Developing a brand story, mission statement, tagline and tone of voice that aligns with your brand identity.

Brand Personality

Identifying the emotions, characteristics, and values that shape your brand's identity.

Audience Engagement Strategy

Mapping out how your brand should interact with your customers across all different platforms.

"Craft & Code is very good at working quickly, cost-effectively, and they work very closely with great tools. Their expertise and passion shine through their finished product and we could not be more pleased. We're proud that we have found a reliable digital partner for our website needs."

"The skills and expertise provided by Brandon is greatly appreciated. He did a great job of determining what we were looking for and helped us put a plan of action to get a very professional, quality project. I would highly recommend this company and would highly recommend Brandon to any company that is looking for help getting their website designed, and / or assistance with SEO / Google Ads. Will hire them for future upcoming projects also."

"Our new website is levels above our old site. Craft & Code emphasized website structure, creativity and use of great imagery. Our project manager and others on the team maintained great, consistent communication throughout the duration of our project together. Since launch, we've gained thousands of new visitors and rank highly on Google. This company really does go above and beyond."

03 Visual Identity Design

Once a strong brand strategy is in place, we bring your brand to life with a cohesive and impactful visual identity

Logo Design & Graphics

Our team of expert Orlando logo designers bring your brand to life with a cohesive and impactful visual identity.

Color Palette Selection

Choosing colors that evoke the right emotions and set the visual identifier of your brand. Color theory is implemented to make sure that your brand's purpose matches with your color palettes.

Typography & Fonts

Our team researches and refines possible typography that matches your brand. Enhancing readability and compliment your brand's personality to a t.

Mockups & Brand Applications

Showcasing your brand across different touch points (website, social media, business cards, packaging, etc.)

04 Brand Guidelines & Assets

Consistency is kry to building a strong, memorable brand. We equip you with the tools to maintain a cohesive brand presence.

Comprehensive Brand Guidelines

A detailed document is provided to you by our Orlando branding experts, outlining logo usage, typography, color codes, imagery style, and brand voice.

Marketing Collateral & Templates

Ready-to-use assets like business card designs, email signatures, and social media templates.

Website & Digital Branding Recommendations

Ensuring your brand is effectively applied online, from website design to social media graphics and advertising imagery.

Orlando Branding Agency Frequently Asked Questions

Have Questions? We Have Answers —

What is a branding agency?

A branding agency is a specialized firm that helps businesses develop, refine, and manage their brand identity. This includes creating a logo, visual identity, messaging, brand strategy, and overall positioning in the market to ensure a cohesive and memorable presence across all marketing channels.

How can branding improve my business?

A strong brand builds trust, increases customer recognition, and creates consistent identity that differentiates your business from other competitors - ultimately driving more engagement and sales from your target customers.

I have an existing brand - are you able to help?

Absolutely! Our Orlando branding agency will determine if a brand refresh or a total rebrand would be the most beneficial and will present you with pros and cons of each option. After careful consideration, our team will get to work!

What's included in a branding package?

When working with us at Craft & Code - a leading Orlando branding company - you will recieve a logo design, color palette, typography, brand guidelines, messaging frameworks, and marketing collateral like business cards and social media templates. Our team of expert brand designers will provide you and your brand everything your brand needs to stand out and succeed.

How long does your branding process take?

Branding timelines vary, but most of our branding projects take 4-8 weeks, depending on scope of work, revisions, and the strategic research that is involved. If you would like to get an official timeline estimate, you can request a consultation with our team.

Can a branding agency also design my website?

Many branding agencies - including us here at Craft & Code - offer Orlando web design services to ensure your online presence aligns with your brand identity, providing a seamless and professional experience for visitors.

How much does branding in Orlando cost?

Branding cost vary based on scope, but professional branding services in Orlando typically range from $3,000 - $15,000+, depending on the complexity and deliverables included.

We have a limited budget, will you still work with us?

We want to work with clients who share the same vision that we do here at Craft & Code. If you want to improve your brand online and understand the way we work, then we want to work with you! In terms of budget, the easiest way to find out if a project is possible – is to let us know what your budget is! This way, we can propose items that are possible, and craft a customized development strategy.

Why should I hire an Orlando branding agency?

Hiring a local Orlando branding agency ensures personalized service, market expertise, and in-depth knowledge of the competitive landscape, helping your business stand out throughout Central Florida.

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