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Craft & Code Flag
Craft & Code Orlando Creative Agency

Social media marketing orlando

Grow With Social Media Marketing

— We specialize in creative, attention-grabbing, ROI-focused, and branded social media marketing campaigns to increase your brand's visibility, gain new customers and explode your growth through Facebook, Instagram, TikTok, Snapchat & others.

UX Design
Development
eCommerce
SEO-Optimized
Website hosting

In today’s digital landscape, a robust social media strategy is crucial. We craft tailored social media campaigns that resonate with your audience and amplify your brand.

A successful social media advertising strategy goes beyond just boosting posts—it’s about precision targeting, compelling ad creatives, and data-driven optimization. We create high-performing paid social media campaigns that reach the right audience, maximize engagement, and drive conversions. From Facebook and Instagram to LinkedIn and TikTok, we ensure your ad spend delivers measurable results and real ROI.

Our Social Media Marketing Services  —

We develop customized social media strategies that align with your business goals, ensuring consistent and effective messaging across all platforms

- 01

Audience Targeting & Strategy

We identify and target your ideal customers using advanced demographic, behavioral, and interest-based data. This ensures your ads reach the right people at the right time, maximizing conversions.

- 02

Ad Creative Development

Eye-catching visuals and compelling copy designed to engage and convert. Every ad is crafted to align with your brand voice while standing out in crowded social feeds.

- 03

Campaign Management

Continuous monitoring and A/B testing to maximize ROI and reduce ad spend waste. We fine-tune every aspect of your campaign, from bidding strategies to creative variations, to boost performance.

- 04

Multi-Platform Advertising

We run strategic campaigns across Facebook, Instagram, LinkedIn, TikTok, and more. Our team ensures your ads are tailored to each platform, leveraging unique audience behaviors and trends.

- 05

Performance Tracking & Reporting

Transparent insights into ad performance with detailed analytics and actionable recommendations. We provide in-depth reports that break down key metrics, helping you make informed decisions for future campaigns.
Human Powered Health - North America's preeminent competitive cycling team.
Giants - developing an identity for a high performance coffee brand
Good Earth Gardens - brand design for a solar-powered, multigenerational organic farm based in Wisconsion.

Our Social Media Advertising Process —

At Craft & Code, we take a strategic and data-driven approach to social media advertising, ensuring every campaign delivers measurable results. Here’s how we do it:
01 Strategy and Planning

Before launching any campaign, we take a deep dive into your business to develop a customized marketing strategy aligned with your goals

01

Business & Audience Analysis

Understanding your target market, competition, and unique selling points (USPs).

Goal Setting & KPIs

Defining clear and measurable objectives (e.g, lead generation, eCommerce sales, brand awareness)

Multi-Channel Strategy Development

Choosing the best platforms (Google Ads, social media, SEO, email) based on your industry and audience behavior.

02 Implementation and Execution

Once the strategy is in place, we execute high-impact campaigns designed for maximum visibility and engagement

02
Brand strategy development

Google Ads & PPC Setup

Creating and launching targeted ad campaigns with optimized ad copy, bidding strategies, and landing pages.

Social Media Advertising

Designing engaging ad creatives and implement audience-targeted campaigns across Facebook, Instagram, LinkedIn, X and Tiktok.

SEO Optimization

Implementing important on-page and technical changes to boost organic traffic and rankings.

Email Marketing Automation

Establishing auto-responders, crafting and scheduling personalized email sequences to nurture leads and increase conversions.

"Craft & Code is very good at working quickly, cost-effectively, and they work very closely with great tools. Their expertise and passion shine through their finished product and we could not be more pleased. We're proud that we have found a reliable digital partner for our website needs."

"The skills and expertise provided by Brandon is greatly appreciated. He did a great job of determining what we were looking for and helped us put a plan of action to get a very professional, quality project.  I would highly recommend this company and would highly recommend Brandon to any company that is looking for help getting their website designed, and / or assistance with SEO / Google Ads.  Will hire them for future upcoming projects also."

"Our new website is levels above our old site. Craft & Code emphasized website structure, creativity and use of great imagery. Our project manager and others on the team maintained great, consistent communication throughout the duration of our project together. Since launch, we've gained thousands of new visitors and rank highly on Google. This company really does go above and beyond."

03 Optimization & A/B Testing

Digital marketing is an on-going process, and we continuously analyze, test, and refine campaigns to improve results

03

A/B Testing

Running experiments on different headlines, visuals, and ad copy to determine what resonates best with your audience.

Landing Page Optimization

Enhancing design, messaging, and call-to-action (CTA's) to improve conversion rates.

Audience & Retargeting

Tweaking targeting parameters to focus on the most engaged and high-intent users.

Budget & Bid Optimization

Ensuring your ad spend is allocated efficiently for the highest return on investment.

04 Tracking and Reporting

We believe in full transparency, so we provide detailed analytics to track performance early and identify new growth opportunities

04

Custom Performance Dashboards

Get real-time insights into campaign performance, traffic and conversions

Monthly Reports & Review Call

Detailed breakdowns of key metrics, including cost-per-click (CPC), conversion rates, and return on ad spend (ROAS)

Heatmaps & User Behavior Tracking

Understanding how users react and engage with your website or landing pages and making data-driven improvements.

Digital Marketing Services Frequently Asked Questions

Have Questions? We Have Answers —

What is digital marketing and why does my business need it?

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Digital marketing encompasses online strategies like SEO, PPC advertising, social media marketing, and email campaigns to attract and convert customers. In today’s digital world, having a strong online presence is essential to stay competitive, generate leads, and grow your business.

How long does it take to see results from digital marketing?

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The timeline varies depending on the strategy. PPC campaigns (Google Ads, social media ads) can generate leads within days, while SEO and content marketing typically take 3-6 months to show significant results. A well-optimized digital marketing strategy delivers both short-term wins and long-term growth.

What is the difference between SEO and PPC?

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SEO (Search Engine Optimization) focuses on improving your website’s organic rankings on search engines over time, driving free traffic. PPC (Pay-Per-Click) advertising, such as Google Ads, allows you to immediately appear at the top of search results by paying for ad placements. A well-rounded digital marketing approach often includes both SEO and PPC for maximum impact.

How does an Orlando digital marketing agency help local businesses grow?

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An Orlando digital marketing agency specializes in local SEO, Google Business Profile optimization, and geo-targeted advertising to help businesses attract customers in their area. By optimizing your website for local searches, running hyper-targeted ad campaigns, and managing online reviews, we ensure your business ranks higher in Orlando’s competitive market.

What social media platforms should my business advertise on?

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The best platforms depend on your audience and goals. Facebook & Instagram Ads work well for B2C brands, LinkedIn Ads are great for B2B companies, and TikTok & YouTube Ads are ideal for reaching younger, highly engaged audiences. Our team analyzes your industry and customer behavior to recommend the most effective advertising channels.

How much does digital marketing cost?

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Digital marketing costs vary based on strategy, ad spend, and competition in your industry. Small businesses typically invest $1,500 - $10,000+ per month on SEO, PPC, and social media marketing. We customize our plans to fit your budget and maximize ROI.

Is it worth it to hire a digital marketing agency?

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Yes! Hiring a digital marketing agency can save you time, improve results, and provide expert-level strategy that’s difficult to achieve in-house. A professional agency brings SEO expertise, PPC management, content marketing, and data-driven insights to help you maximize ROI. Instead of wasting time and money on trial-and-error campaigns, an agency ensures your marketing budget is spent effectively to generate leads and sales. Whether you’re a small business or an established brand, partnering with an agency can help scale your growth faster and more efficiently.

How much should I pay a digital marketing agency?

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At a high level, expect to pay between $1500 - $20,000. The cost of hiring a digital marketing agency depends on the services you need, your industry, and the competitiveness of your market. On average: • SEO services range from $1,500 to $5,000+ per month depending on the scope. • Google Ads & PPC management typically costs 15-30% of your ad spend, plus a management fee. • Social media advertising can range from $1,000 to $10,000+ per month, depending on ad spend and platform strategy. • Comprehensive digital marketing packages (including SEO, PPC, social media, content marketing, and email marketing) often start at $2,500 to $10,000+ per month, depending on your business size and goals.
A well-managed marketing budget should deliver measurable ROI, so it’s important to invest in a strategy that aligns with your business growth objectives.

Latest Insights

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